One of the most respected sports commission leaders in America, Utah Sports Commission President & CEO Jeff Robbins serves on the executive committee. Robbins was co-founder of the sports commission, a public/private partnership. He has spearheaded efforts to bring over 1,000 national and international events to the state since 2000 - resulting in over $3 billion in economic and $2 billion in media impacts through Utah’s State of Sport brand. He also co-chaired efforts which saw Salt Lake City-Utah selected as America’s Choice for a future Olympic and Paralympic Winter Games.